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The agriculture and tourism industries in the Scenic Rim together account for over $400 million of the regional economy’s Gross Regional Product (GRP) and employ over 4,000 locals. As the two largest economic contributors, the Scenic Rim Regional Council is committed to growing these sectors by partnering with industry to develop a coordinated regional approach.
Given the nature and location of the region, many tourism experiences in the Scenic Rim relate to agricultural activities.
Demand for Agritourism in Australia is expected to reach $18.6 billion by 2030 providing for significant growth opportunities for the Scenic Rim’s tourism offering and improve the region’s economic resilience.
In 2020, the Scenic Rim Regional Council adopted the Scenic Rim Regional Prosperity Strategy 2020-2025 to focus on economic growth and sustainability for the region. This framework, developed in consultation with stakeholders and the local community, aims to support regional employment growth and features ‘Business and Industry Development’ as one of five key priorities. In response to this, Council commenced an Agribusiness and Agritourism Industry Development Program (the Program) to support the Regional Prosperity Strategy and its priorities with a two-phase process, building upon Council’s identified economic growth areas in Agribusiness and tourism, specifically Agritourism.
The Program's Vision: Scenic Rim will be a network of unique rural communities that work together and help each other, embedded in a productive and sustainable landscape. Agriculture and tourism will be the centrepiece of the economy, enhanced by the thriving agritourism industry. Our self-reliant communities will provide a choice of quality local food, products, services and recreation opportunities. We will support sustainable farms, businesses and industries and provide rewarding employment and prosperity for residents. Agricultural land will be protected from fragmentation and development, and we commit to protecting and improving rural water supplies. Our character filled towns and villages will attract tourists and visitors.
Agribusiness, Agritourism, and Capacity Building are the three key areas covered in this strategy. You have the opportunity to contribute your thoughts and ideas in any or all of the categories. Each category has two questions for you to contribute to.
This initiative is proudly funded by the Commonwealth and Queensland Government under the Disaster Recovery Funding Arrangements.
The agriculture and tourism industries in the Scenic Rim together account for over $400 million of the regional economy’s Gross Regional Product (GRP) and employ over 4,000 locals. As the two largest economic contributors, the Scenic Rim Regional Council is committed to growing these sectors by partnering with industry to develop a coordinated regional approach.
Given the nature and location of the region, many tourism experiences in the Scenic Rim relate to agricultural activities.
Demand for Agritourism in Australia is expected to reach $18.6 billion by 2030 providing for significant growth opportunities for the Scenic Rim’s tourism offering and improve the region’s economic resilience.
In 2020, the Scenic Rim Regional Council adopted the Scenic Rim Regional Prosperity Strategy 2020-2025 to focus on economic growth and sustainability for the region. This framework, developed in consultation with stakeholders and the local community, aims to support regional employment growth and features ‘Business and Industry Development’ as one of five key priorities. In response to this, Council commenced an Agribusiness and Agritourism Industry Development Program (the Program) to support the Regional Prosperity Strategy and its priorities with a two-phase process, building upon Council’s identified economic growth areas in Agribusiness and tourism, specifically Agritourism.
The Program's Vision: Scenic Rim will be a network of unique rural communities that work together and help each other, embedded in a productive and sustainable landscape. Agriculture and tourism will be the centrepiece of the economy, enhanced by the thriving agritourism industry. Our self-reliant communities will provide a choice of quality local food, products, services and recreation opportunities. We will support sustainable farms, businesses and industries and provide rewarding employment and prosperity for residents. Agricultural land will be protected from fragmentation and development, and we commit to protecting and improving rural water supplies. Our character filled towns and villages will attract tourists and visitors.
Agribusiness, Agritourism, and Capacity Building are the three key areas covered in this strategy. You have the opportunity to contribute your thoughts and ideas in any or all of the categories. Each category has two questions for you to contribute to.
This initiative is proudly funded by the Commonwealth and Queensland Government under the Disaster Recovery Funding Arrangements.
Agriculture, and its associated agribusinesses, are an important contributor to the Scenic Rim economy accounting for 14 per cent (both directly and indirectly) of the region’s gross domestic product (GDP). The Scenic Rim has wide variety of fresh produce and livestock, and a growing boutique and organic product offering. The Scenic Rim ‘brand’ promotes local products, often sustainably or ethically produced, which are sold into a growing market of source conscious buyers. Being strategically positioned near major freight routes and SEQ, the Scenic Rim agricultural industry is an integral part of the Queensland and Australian food supply chain.
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Agritourism is an important contributor to the Scenic Rim’s economic prosperity, delivering around $108 million to the regional economy and 1,978 local jobs in the year ending March 2021. The region’s success in delivering eco-based tourism has been internationally recognised in Lonely Planet’s Best in Travel 2022 guide. The Scenic Rim attracts tourists through its scenery, world heritage-listed national parks, lakes and dams, cafes and restaurants, wineries and producers. Commercial attractions showcase local produce and hospitality, providing opportunity and employment in the Scenic Rim both at point of sale and at the farm gate. Tourism interest has been magnified by demand for day trips and the domestic weekender market driven by travel restrictions due to COVID-19.
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A number of capacity building objectives, success factors and enablers have been identified during development of the Roadmap. These will facilitate sustainable growth of both the agribusiness and agritourism sectors, and the Scenic Rim region more broadly. The Scenic Rim community is proud of its agricultural history and the agribusiness and agritourism industries can support the region’s economic activity by collaborating to build a foundation of shared values, all while keeping it local.
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